I taught myself how to use Photoshop at age 14. That led me on a journey through Illustrator, Premiere, After Effects and Blender. I combined this visual dexterity with my love of basketball, a combination that came about from an encouraging dad and childhood fascination of the artistic powerhouse known as Michael Jordan.
By reaching out via email, I managed to connect with an amazing group of basketball writers consisting of Beckley Mason, Zach Harper, Ethan Sherwood Strauss and James Herbert to help produce HoopSpeak Live (I believe this was ESPN's first videocast). Amidst celebrity guests and sports icons, I created hundreds of memes that reached millions of people, eventually leading me on a journey traveling to NBA games and running NBA on ESPN social media properties. At one point, the commissioner of the NBA, Adam Silver, remarked in an email on my interpretation of how the NBA cycled its players. His comment? "Yuck." Content was featured by USA Today, Huffington Post, CBS Sports, NBC Sports, ESPN, ABC, Bleacher Report and other outlets.
After my first year contributing to the league full-time, players and owners fought and a lock-out ensued. What felt like bad luck at the time forced me outside of my comfort zone and into other sports and industries (MLB, eSports, MLS, Indycar, Formula One, Radio and Not For Profit). As a result, I re-discovered that my true passion was always rooted in marketing and creating, an arena that extends far beyond the digital hardwood.